EDGE BEAUTY started as a wild idea and became my obsession. My name is Justin Dupont-Price and I’m the founder, CEO, Marketer, Designer...I basically do it all. I got the idea for EDGE/BEAUTY in early 2019 and I couldn’t get it out of my head. I was in college at the Kansas City Art Institute (I've since graduated with my BFA in 2026) and unfortunately I had to drop that year my mom had passed away in early April. I could no longer afford it. I was thrown into a chaos I’d never experienced before of student loans, debt, finding a job that paid the bills and figuring out how could I be the artist I always wanted to be. Not to mention dealing with depression and A LOT of anxiety. I had been immersed in the beauty world for almost 2 years at the time and was finding myself all over again as an artist, it became a serious therapy. Makeup became my new version of painting and visual art. I would find myself doing looks in my basement on the floor of my bedroom posting to snapchat. 

I started to find my style but I never felt like there was a brand that represented me enough at big box makeup stores. It always felt like brands were catering to audiences who were anything but me. I wanted to see brands who were expressing personality, creativity and felt like queer people were at the front. I got the idea for EDGE while I was working as a sales associate at Ulta. I spent over a year deciding on looks, formula, what’s the branding? the message? Don't even get me started on the business side of things!! It’s not easy but I was loving every second of it. It really felt like I was doing something that felt authentically me.

(The first photoshoot, and the first iteration of EDGE/GLOSS)

Now, looking to today, it’s everything I could’ve ever wanted and more and the dream keeps going and growing. I’ve got big ideas and we’re gonna go big! Everyone thought I was crazy for starting this and now there’s hundreds of people supporting me and it’s surreal. Thank you for the love, let’s spread it like wildfire. 

(The first pop-up. 2023.)